CATALYST
ALWAYS FORWARD, ALWAYS HIGHER
A brand build to act as an extension of your lifestlye - not an addition. The pursuit of growth is solely independent, but where we find congruence is the unanimous decision to build each day. In that moment is where Catalyst lies, reminding you the pursuit is always worth the effort.
THE BACKGROUND
Catalyst was created in 2024 by two former collegiate athletes who sought after more. From performance, to lifestyle, to maximizing their own potentials, this relationship was built on the foundation of constant growth. This pursuit led to the concept of Catalyst, creating a habitual extension to an already ever-expanding journey, crafted with ingredients and dosages that reflect the standards you already uphold.
THE IDEA
Catalyst was born from our own search for something we couldn’t find. While training for endurance events, we made a daily ritual of running together in the early mornings. After a while, we decided we needed a way to hydrate, focus, and fuel up, without the overwhelming sweetness of a citrusy electrolyte drink, and without the bloat of drinking too much liquid before setting out for training.
We wanted something more: a coffee that could support hydration, boost focus, and keep us feeling energized, without compromising on quality. So, we searched for electrolyte-infused coffee. What we found on the market was disappointing. Options were limited, and the dosages just weren’t effective.
That’s when the idea struck us. If no one else was going to create this product, we would. In that moment, Catalyst was born. A premium coffee built to meet the needs of an active lifestyle, with the perfect blend of hydration and focus, crafted with only essential ingredients.
THE SCIENCE
At Catalyst, we focus on what really matters: hydration, focus, and performance. Our formula is carefully crafted to provide your body with the right balance of electrolytes and minerals to enhance hydration, support muscle function, and optimize energy levels. We’ve chosen ingredients backed by science to ensure every cup delivers maximum impact.
Sodium, magnesium, and potassium are essential for electrolyte balance and muscle recovery. Aquamin® MG, a highly bioavailable magnesium, helps reduce muscle cramps, while coconut water delivers natural potassium for sustained hydration. Himalayan Pink Salt adds just the right amount of sodium to keep you balanced, and our clean formula ensures you won’t experience any bloating or unnecessary sugars.
