The Science

When you strip it down, the science behind Catalyst is simple. The body runs on balance. Every heartbeat, contraction, and drop of sweat relies on minerals like sodium, potassium, and magnesium to maintain fluid equilibrium inside and outside our cells.

When you sweat, you don’t just lose water; you lose the very minerals that keep your muscles firing and your nerves communicating efficiently. Research in the Journal of Sports Sciences shows that even mild electrolyte depletion can impair performance, delay recovery, and increase fatigue during endurance efforts (Shirreffs & Sawka, 2011). Likewise, studies published in Nutrients found that beverages containing sodium and potassium improve fluid retention by up to 50% compared to water alone. Meaning you hold on to more of what you drink, rather than flushing it out (Millard-Stafford et al., 2021).

Caffeine, often criticized for dehydration, tells a different story. In moderate amounts, it’s been shown to hydrate as effectively as water (Killer et al., 2014). At Catalyst’s measured 66 mg per serving, caffeine sharpens focus and endurance without tipping into diuretic territory.

By combining a controlled caffeine profile with functional electrolyte support — 300 mg sodium, 220 mg potassium, and 15 mg magnesium — Catalyst replaces what sweat takes away, while preserving the ritual and focus of your morning coffee. One simple, balanced cup built for how you move.

The Purpose

Catalyst was designed for movement. Not just for elite athletes, but for anyone pursuing their own version of better. Whether that’s a morning lift, a long run, a full workday, or a championship game, your body depends on the same internal chemistry to perform at its best.

Electrolytes are what keep that system balanced. They allow muscles to contract efficiently, the brain to stay sharp, and energy to remain steady throughout the day. Even a 1–2% drop in body fluid can impact focus, endurance, and clarity. Hydration, then, isn’t just a physical requirement, it’s a performance tool.

Catalyst bridges the gap between hydration and coffee, allowing you to start your day hydrated, energized, and clear-headed, without the crash, bloat, or extra steps. It’s the ritual you already love, engineered smarter to support the way you live, move, and perform.