CATALYST 001
CATALYST 001
30 Servings | Electrolyte-Infused Coffee
A purposeful blend of premium instant coffee and performance-focused electrolytes. Coffee sourced from the highlands of Ethiopia and the rich soils of Vietnam, each serving delivers a balanced 66 mg of caffeine for steady focus without the crash. Smooth notes of caramel elevate a profile built for clarity, consistency, and taste. Formulated with evaporated coconut water for natural potassium, Himalayan pink salt for essential sodium, and Aquamin® MG for highly bioavailable magnesium—crafted to fuel your daily output with intention.
Directions:
Mix one (1) scoop with approx. 6.5oz of hot or iced water and stir.
Adjust to taste.
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THE ELECTROLYTE RATIO
SODIUM - 300MG
Source: Himalayan Pink Salt
Sodium is the primary regulator of fluid balance and nerve signaling. Studies on hydration show that adequate sodium intake improves water absorption and supports both muscular and cognitive performance — especially during the morning hours when hydration levels are lowest.
Daily Purpose:
- Supports sharper cognition and reaction time by stabilizing neural firing.
- Helps prevent the mid-morning “crash” caused by low sodium and rising cortisol.
- Supports muscle activation for training and daily movement.
Why Catalyst uses 300 mg:
It’s a functional dose. Enough to support hydration and performance, not a trace amount used for marketing. This dose mimics levels often recommended for morning rehydration in active populations.
POTASSIUM - 220MG
Source: Evaporated Coconut Water
Potassium works in opposition to sodium to maintain intracellular hydration, nerve conduction, and muscle function. Research shows potassium is critical for energy production at the cellular level and helps reduce perceived fatigue during both physical and cognitive tasks.
Daily Purpose:
- Helps maintain steady energy throughout the morning.
- Reduces muscle tension and prevents early-day fatigue.
- Aids in fluid balance, reducing dehydration symptoms like brain fog
Why Catalyst uses 220 mg:
Potassium is naturally lost through overnight respiration and sweat throughout the day. This dose supports healthy balance with sodium while avoiding excessive intake. Coconut water provides a clean, natural mineral profile without added sugars.
MAGNESIUM - 15MG
Source: Aquamin® MG
(Highly Bioavailable Marine Magnesium)
Magnesium is involved in over 300 biochemical reactions. Many of these reactions are tied directly to energy production, muscle contraction, and nervous system regulation. Research shows that even mild magnesium insufficiency can impair aerobic capacity, increase fatigue, and worsen stress response.
Daily Purpose:
- Supports calm, stable energy rather than jittery stimulation.
- Aids muscle efficiency and prevents cramping or early-day tightness.
- Supports cognitive function, especially under stress
Why Catalyst uses Aquamin MG:
Magnesium oxide, used in many supplements, has low absorption. Aquamin MG is a marine-derived form shown to have significantly higher bioavailability, meaning the body can actually use it.
15 mg may sound low, but research shows that smaller, more bioavailable doses taken consistently outperform large, poorly absorbed doses.
WHY THIS MATTERS IN YOUR COFFEE
CATALYST 001
Electrolytes support hydration.
Hydration supports cognition.
Cognition supports discipline.
Discipline shapes performance.
By pairing functional electrolyte doses with 66 mg of balanced caffeine, Catalyst 001 delivers hydration, focus, and composure in one morning ritual, replacing the need for separate hydration products or heavy stimulants.
Catalyst performs like a foundational daily tool. One that supports mental and physical output every single day.
The best tasting instant coffee I’ve ever had! And a great way to replenish electrolytes😊
I exercise daily and sometimes 2x a day, and electrolytes are essential. As a coffee lover, it can sometimes be hard to stay hydrated!! Catalyst has been PERFECT especially in these hot summer months to get in caffeine and electrolytes! I love the taste, name, branding, and ingredients! Everything’s perfect. I highly recommend this stuff, get you some!!! Run!
Such a good start to my morning before my workout! Tastes great!
I enjoy the taste of it. I feel more alert and can function faster with one cup in the morning. Will definitely be only drinking it from now on.
I love this blend. I’ve been drinking it before my marathon training runs, and I’ve noticed a big difference after just a couple weeks. Smoother recovery, less soreness after the long miles, and the taste is so good it’s tough to go back to regular coffee.